Content is Currency OnlyGill
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eBook Details: Paperback: 288 pages Author: Jon Wuebben Publisher: Nicholas Brealey Publishing, 1 Edition, 2012-01-16 Language: English ISBN-10: 1857885732 ISBN-13: 9781857885736 Format: PDF File Size: 15.9MB eBook Description: In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if itΓÇÖs not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. Drawing on the latest research, ideas, and case studies in content marketing, you will learn: ΓÇó What types of content best suit your specific business, market, and industry ΓÇó How key content tactics influence search engine rankings and sales conversion ΓÇó How to leverage social media to connect with your target market ΓÇó How to merge the many elements of your web presence DonΓÇÖt lose your target audience to the millions of online search results, or allow them to click away because your content doesnΓÇÖt engage. Let Content is Currency teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.